The recession may be “over,” but marketers have their heads in the sand if they think manufacturing isn’t hurting. B2B marketers, specifically in the manufacturing sector, are being asked to stretch budgets as far as possible.
Marketing that breaks through the clutter isn’t easy to create. But content marketing has proven to be most valuable to B2B customers and can help position you as a customer-centric manufacturing firm. Content marketing may need some advertising or social media marketing to disseminate it, but in the end, content is a cost-effective way to get the most bang for your marketing buck.
We will share nine ways to keep your manufacturing content marketing on strategy in the New Year.
Be warned: If you take time to work through them, these tips may impact and improve your strategy. And who doesn’t want to see improvement?
- Know your business’s need for content marketing.
- Develop a mission statement for what you want your content marketing to accomplish.
- Research what your competitors are doing (or not doing) in regard to content marketing.
- If it helps to understand your audience, develop personas.
- But don’t let your content live and die by a persona.
- Map out content for each level of your sales process.
- Assign roles of who will write, edit, manage, post and share the content.
- Choose the best ways to share your content–don’t forget LinkedIn groups.
- Commit to this process and strategy to see results.
Remember when you were a kid at recess and someone told a story that sounded far-fetched? You probably responded with “prove it” and expected to see some results. We all want to see results, don’t we? Follow these nine steps to prove to your C-suite you can have awesome results from your content marketing.
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