One dynamic spokesperson. That’s all you need. But how do you find the best person for this important job?
In the past, we’ve covered topics related to hiring personalities or even models to speak on behalf of your company. This may work well for advertisements, trade shows or even morning talk show appearances. However, in most instances, when the media request an interview, it is not only assumed but generally required that someone employed by your company speak directly to them.
In this Slideshare presentation, we outline how to find a qualified spokesperson who can complete media training and converse with the media on behalf of your brand.
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