SOLUTIONS

The SCORE Baja 1000 is exciting, but it's also in the desert, so logistics and implementation must be checked, rechecked and checked again—along with emergency support.

• Erect a VIP tent located along the course with authentic local cuisine
• Create exclusive access to drivers and their vehicles at contingency and the finish line, a unique offering JACKSON coordinated with BFGoodrich and SCORE.
• Create a Baja driving experience where guests got behind the wheel of the Baja Challenge racecar and rode along with a pro driver in a trophy truck.
• Plan and host Michelin-star dining, first-class accommodations and a special reception with race teams where drivers discuss the rugged capabilities of BFGoodrich off-road race tires in one of the world's toughest environments.