CHALLENGE

When Michelin decided to run a sweepstakes and give away a Chevrolet^® Corvette Stingray, they asked JACKSON to create a video of the reveal and feature a set of Michelin Pilot Sport All Season 4 tires.

SOLUTION

The sweepstakes was held nationwide. That meant we were prepared to go anywhere in the country for this shoot. As it turned out, the winner was from Virginia, so we booked VIRginia International Raceway, making all the necessary arrangements to host a ride and drive on-site. We also brought a pro driver along as a safety precaution since the new Corvette owner would be doing some hot laps for the video.