TRIJICON
PRODUCT LAUNCH
VIP EVENT
OPPORTUNITY
WHEN TRIJICON LAUNCHED A NEW LINE OF SCOPES, THE TIMING ALIGNED NICELY WITH THE LARGEST TRADESHOW IN THE OPTICS INDUSTRY. SO NATURALLY, JACKSON CREATED AN INVITATION-ONLY EVENT DESIGNED TO WOO VENDORS AND DEALERS. THE VENUE WAS TAO IN LAS VEGAS. THIS RESTAURANT HAD A SPECIFIC DECOR, AND WE WANTED TO EMBRACE ITS LOOK AND FEEL IN ORDER TO CREATE AN AUTHENTIC ATMOSPHERE FOR THE EVENT. OUR CREATIVE TEAM DECIDED THE BEST WAY TO COMPLEMENT THE AMBIANCE OF THE RESTAURANT AND THE BRAND WOULD BE TO LEAN INTO A JOHN WICK THEME AS THE FILM ITSELF FEATURED OUR CLIENT'S PRODUCTS
FIRST THINGS FIRST: SHOWCASE THE PRODUCT.
We accomplished this by designing a custom desk that closely resembled one from a scene in John Wick, complete with LED lights inside. Behind the desk was a paid actor who played the part of the sommelier who sells John Wick a few tactical items in the movie. (The only reason we didn't have the actual actor, Peter Szymon Serafinowicz, was because he was on set for another movie at the time.) Our actor showed the scopes to curious guests at the event, all while staying in character and even throwing in a few lines from the movie.
ONE OF THE HIGHLIGHTS OF THE EVENT WAS THE ICE SCULPTURE WE DESIGNED TO FEATURE THE SCOPES.
While guests appreciated the artistry, the ice also served a strategic purpose, demonstrating the extreme conditions the products are designed to survive.
And of course, no John Wick-themed event would have been complete without a nod to the iconic gold coins used in Wick's secret society. We recreated these with Trijicon branding and included them with the event invitations as well as part of the table centerpieces at the event.
OFFICES
